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Unity by Hard Rock Rewards Program Explained [2024 Guide]
As one of the world’s most recognizable brands, Hard Rock is well known for its iconic cafes, hotels, and casinos. Today, with Unity by Hard Rock, players can gain benefits and rewards at over 200 locations worldwide, including exciting casino-specific perks, and perks for NJ real money online casinos under the same brand.
While you’re unlikely to get a free hotel stay with your local cafe’s loyalty program, Unity has that plus a whole lot more in store for those who are spending the big bucks with them. Not a Hard Rock frequent? No problem; there are still plenty of benefits for those on the very first tier of the program.
So if you want to learn about everything that Unity has to offer, read on.
Pros and Cons of Hard Rock Unity
The Unity by Hard Rock loyalty program is pretty well-rounded, absolutely free to participate in, and has a lot to offer. That said, as with most things, there are a few elements of the program we would like to see changed. Here are our top three pros and cons of Unity Hard Rock:
Getting Started with Unity
To get started with the Unity program, it’s probably best to download the Unity app directly from your phone’s app store, as the mobile app is the easiest way to share your QR code to receive rewards.
📌 If you want to register via desktop, head to the website and press Join up in the top-right. The signup process is easy, and the only verification step is a simple email confirmation.
Once you have an account, your unique QR code, available on both the platform’s website and mobile app, can be scanned when making purchases.
To get started at a casino, you’ll need to head to the Unity Players Club or to one of the contactless enrollment kiosks at a participating Hard Rock Casino; this is where you’ll get a physical Unity Card. You must be 21+ and have a valid photo ID to join for casino rewards. When playing at Hard Rock Casinos, your QR code can be scanned at slots and tables to receive your Hard Rock Casino rewards.
How to Earn Tier Credits and Unity Points
Hard Rock Tier Credits and Unity Points are earned simultaneously at a 1:1 ratio. Tier Credits are used to determine your Tier Status in a given calendar year, while Unity Points are a redeemable currency that can be redeemed in place of cash dollars at a rate of one cent per point.
The number of Credits and Points earned per dollar changes depending on what you are spending money on. Very simply, here are the rates:
- 3 Points per $1 spent at cafes, non-casino hotels and retail;
- 1 Point per $1 spent on non-gaming activities at participating casinos;
- An indefinite amount of Points per $1 spent on casino games, varying by location and game.
📌 While it’s unfortunate that there is no set amount of Hard Rock Unity Points per dollar spent on the casino floor, the varying amount is most likely based on how much house edge a game has, or what the player’s theoretical loss per dollar spent would be. This gives the system a bit more flexibility at the cost of transparency.
🗺️ Map of All the US Unity by Hard Rock Casino Locations
Check the full list of casino locations participating in Unity Hard Rock Rewards program on the map below. Earn and redeem your Unity Points while having the time of your life at these renowned gambling destinations all across the United States.
Tier Levels and Benefits With Hard Rock Unity
Unity by Hard Rock has just four Tier Levels, with the final Tier Level, X, being invite-only. That means patrons can only track their progress toward the second and third tiers of the program.
Each of the four Hard Rock Unity tiers is jam-packed with rewards and benefits, though, and that starts right from the first tier, in which all patrons of the program are automatically enrolled.
There are more rewards than those listed below, but here are some of the highlights for each:
Star – 0-3,999 Points
The Star Tier gets your foot in the door with some discounts, birthday gifts, and exclusive access. Here’s what all Unity members get for their time:
- Earn and redeem Unity Points;
- Members-only room rates and check-in areas;
- Free birthday dessert;
- Complimentary gifts when gambling.
Legend – 4,000-14,999 Points
While the second tier of the Unity rewards program provides you with a bit of extra goodness, it feels a bit lacking for 4,000 points. Still, legend members can enjoy these exclusive privileges:
- Exclusive access to entertainment, events, and experiences;
- Complimentary valet and car wash at select locations;
- Tier and Point bonus days;
- Rock Shop discounts;
- Sweepstakes entries for prizes.
Icon – 15,000+ Points
Things start to heat up quickly at this tier, with larger annual rewards and things that set you apart from other guests. Here are some of the perks and benefits Icon members have access to:
- An ‘elite’ arrival and departure experience;
- Priority access to amenities and no resort fees;
- Annual tier renewal celebration;
- Best seat in the house at Hard Rock Cafes;
- Priority complimentary valet parking and monthly car wash.
X – Invite Only
Your experience is going to be pretty exclusive at this tier. You basically have priority access to everything with a line or reservation system, a bunch of freebies, and are treated like royalty throughout your stay. Here are some things X members are currently enjoying:
- Complimentary limo transport to and from the AC airport;
- Annual $500 Celebration credit at Rock Spar and retail;
- Annual free three-night stay;
- $50 gas every quarter and a weekly car wash;
- Priority access pretty much everywhere;
- Personalized host and retail shopper.
How Long Do Unity Points and Tier Status Last?
Your Tier Status lasts for the remainder of the calendar year in which it was obtained, plus 14 months.
📌 For example, if you earned a particular Tier Status at any point during 2024, it would expire on February 29, 2026.
Unity Points last 180 days, and the timer is refreshed every time you earn more Unity Points. Spending Unity Points won’t stop your balance from expiring, so keep your expiration date in mind when you visit a Hard Rock location. The Unity app will remind you before your points expire if you have notifications enabled.
Tier Match With Other Casinos
It’s also worth pointing out that if you head to Unity Players Club at your Hard Rock Casino of choice, they will match your tier to a range of other NJ-based casinos. There are plenty of T&Cs that go with a tier match, so make sure to check them out if you are planning to use this option. If you do hold a higher tier with another casino, don’t sign up to Unity until you’ve told them about it; you’ll get more rewards that way.
Redeeming Unity Points
Unity Points are a redeemable currency that can be used in place of cash at participating Hard Rock locations for dining, retail, hotels, and lounges. Casino players can redeem Unity Points for Free Play at participating casinos.
📌 All conversions are at a rate of $1 per 100 Unity Points.
This conversion gives Unity Points an easy-to-understand value and makes the loyalty program less complicated overall when compared to other redeemable currencies in similar programs.
📌 Remember, redeeming Unity Points won’t stop your existing points from expiring.
Hard Rock Unity Mobile App
If you are a member of the Unity program, the Hard Rock app is the best place to manage everything Hard Rock.
The app allows players to see their account information, manage reservations, room cards and passes, and a whole lot more.
The Unity by Hard Rock app also acts as a convenient way to receive your rewards, with a handy QR code always on hand to be scanned at retail and gaming locations.
The app has received strong praise from patrons, with 4.2 out of 5 on Android and 4.8 out of 5 on iOS.
By the looks of things, any growing pains from the new apps have been ironed out fairly quickly and things are now running smoothly.
The app comes in a small package under 70MBs in size and is available as a single app that covers the globe, though it is only available in English.
The Transition from Wild Card Rewards in NJ
If you’ve ever played at Hard Rock Casino and Hotel Atlantic City, you may have come across the Wild Card Rewards program, which has now been replaced by the Unity program. Any Wild Card Rewards Points or Tier Credits held by patrons have been transferred.
Hard Rock hasn’t provided a great deal of detail about the transition itself, but states that all pre-existing Hard Rock Casino AC-specific benefits will remain intact; it is actually more likely that these same benefits will now extend to all participating Hard Rock casinos, which is great news for those who travel.
Responsible Gambling and T&Cs
While the Unity program offers some nice rewards and benefits, it’s never worth chasing Unity Points or Unity Tier Credits by gambling more than you otherwise would have. The program is best used as a supplement to your gambling experience and shouldn’t factor into your decision to play another hand or have another spin; the rewards simply aren’t bigger than the house edge.
In addition, some rewards have limiting T&Cs and should always be viewed as a benefit and not a like-for-like comparison with cash.
Is Hard Rock Unity Worth Your Time?
If you frequent any Hard Rock location, the Unity program is more than worthwhile. It will likely just sit as an app on your phone until you need it, whilst allowing you to receive a bunch of varied rewards that will make each trip just that little bit better.
❗ Discounts on hotels start from the moment you create an account; if you’re planning to stay at a Hard Rock location, it’s always worth checking directly with your Hard Rock membership before looking at any price comparison websites.
The initial Star Tier has some nice rewards, and patrons of Hard Rock should probably only aim to reach higher tiers if their regular spend at Hard Rock venues takes them there organically. That said, the overhaul seems to be a win-win all around.
How long does a Hard Rock Unity Tier Status last?
Tiers earned at any point during a calendar year will last for the rest of that calendar year plus 14 months. For example, if you earn a new tier at any point during 2024, your Tier Status will last until February 29, 2026.
Does Hard Rock Unity have an invite-only tier?
Unity by Hard Rock has four tiers, in which the final tier, named X, is invite only. Hard Rock doesn’t publish the numbers for this tier, but the previous tier requires at least 15,000 points; X Tier likely requires significantly more.
What happened to Wild Card Rewards at Hard Rock Atlantic City?
Almost all Hard Rock venues worldwide now offer a unified loyalty program aptly named Unity by Hard Rock. The new Unity Hard Rock rewards program was put in place to make it easier for patrons to enjoy and benefit from their spend at over 200 locations globally. Any rewards earned in the previous program have been transferred over.