Hard Rock Hotel & Casino Atlantic City Announces $20 Million Investment
On May 3, 2021, Hard Rock Hotel & Casino Atlantic City announced that the resort would reinvest a minimum of $20 million in capital improvements, including suite renovations, opening a new Starbucks, more slots, table games, and a new dining outlet.
These investments from our ownership prove their commitment to enhancing the guest experience at our property and to the revitalization of Atlantic City in general. The growth we have experienced during unprecedented circumstances proves to our guests that they should entrust us with their property, enjoyment, and experiences, which will continue to improve and evolve.
Joe Lupo President of Hard Rock Atlantic City
The majority of the Investment will be used to renovate 66 Celebrity suites and 25 Roxy suites. This renovation project involves 91 suites, all designed by Klai Juba Wald Architecture & Interiors. In addition, all hotel rooms now include flat-screen televisions and LED lighting. Attractive suites and rooms enhance the luxury experience for tourists visiting Atlantic City.
The new Starbucks will open in late May, adjacent to the Hard Rock Cafe, expanding the Hard Rock Cafe’s amenities for customers. In addition, the resort will open a new dining outlet this summer, which will be announced soon.
Gaming units will be added in the Asian and High Limit areas due to seven consecutive months of revenue growth in gaming. Table games and slot machines will also be added to the main casino floor and cage areas.
In addition, the resort will upgrade the amenities along the beachfront to reflect the efforts of the U.S. Army Corps of Engineers projects that took place on the beaches this year. More than 1,000 beach chairs will be added to the Hard Rock Beach Bar as part of the upgrades.
