Clients in Atlantic City Can Now Receive Royal Treatment Because of a New Hard Rock Partnership

Alex Nesterenko
clients in ac can now receive royal treatment because of a new hard rock

As the gaming and entertainment industry partners with Royal Caribbean to provide a special holiday experience, the benefits of being a Unity by Hard Rock rewards member are starting to materialize.

A brand-new leisure package exclusive to rewards members and staff of the two South Florida-based firms is being offered by Hard Rock International and Seminole Gaming in collaboration with the brands of the Royal Caribbean Group, which includes Celebrity Cruises and Royal Caribbean International.

Seminole Hard Rock Support Services’ executive vice president and chief marketing officer, Jeff Hook, expressed delight about this “no limits” alliance.

Travelers will have new options to take advantage of the best that Hard Rock Hotel & Casino Atlantic City, Seminole Casinos, Royal Caribbean, and Celebrity have to offer. These options include extending their cruise vacation at one of the port-adjacent properties, visiting one of the participating Hard Rock Hotel and Cafe locations worldwide, or relaxing on the cruise lines’ ships sailing around the world.

The Unity by Hard Rock loyalty program ventures into new frontiers

Members participating in the reward systems of Unity by Hard Rock, Club Royale at Royal Caribbean, and Blue Chip Club on Celebrity Cruises are expected to get reciprocal advantages from this arrangement.

Earlier this year, the Unity program was introduced to New Jersey. Unity credits and prizes are available to players at Hard Rock Bet, the company’s NJ online casino and mobile sportsbook, as well as Hard Rock Hotel & Casino Atlantic City.

Nearly all of Hard Rock’s casino facilities, including its major casinos in South Florida (Hollywood and Tampa) and Las Vegas (The Mirage), utilize Unity.

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