Esports Entertainment Granted Their First License by the DGE
Esports Entertainment was granted their first US license by the New Jersey Division for Gaming Enforcement, allowing them to apply for a transactional waiver to bring esports to New Jersey.
The organization, which is based in Malta and operating in the US under the subsidiary GMBL New Jersey, partnered with Bally’s Corporation to bring their mobile sports betting platform to market.
After a somewhat successful initial public offering on the NASDAQ exchange, Grant Johnson, CEO of Esports Entertainment, told us, “When we completed our IPO on Nasdaq earlier this year, it was with the intention of expanding our operations in the US. With this partnership, we’re delivering on that goal.”
The Philadelphia Eagles became the first of several National Football League teams to sign a partnership deal with Esports Entertainment, with biannual Madden tournaments planned to be held.
The partnership deals allow Esports Entertainment to use player imagery from the teams to engage with their local audiences and boost legitimacy.
Grant Johnson hopes that the legalization of esports in NJ will bring in up to $2 million in state taxes, as Esports Entertainment becomes the first esports brand to receive approval from a US regulatory body like the DGE.