The NHL and BetMGM are Expanding Their Partnership to Provide NJ Online Casino Games with League Branding
It’s official: BetMGM NJ Online Casino will include National Hockey League games in its assortment of online casino offerings.
According to a press statement, the gambling operator said that it has extended its multiyear collaboration with the NHL as Christmas approached. This partnership enables BetMGM to create casino games featuring team and League branding.
The league has given BetMGM permission to take the NHL brand to the market of NJ real money online casinos. BetMGM was the league’s first official sports betting partner, going back to 2018.
There Will be More NHL-Branded Games at BetMGM Casino NJ
Thanks to the expanded contract, BetMGM will be heavily branded in the US nationally televised broadcasts. That extends to the Stanley Cup Playoffs as well as the regular season.
The NHL’s vice president of business development, Jason Jazayeri, expressed excitement about the relationship renewal with BetMGM.
The growth of the collaboration with BetMGM will center on creating distinctive and captivating fan experiences, along with media content and event activation, all with the goal of offering fans thrilling new opportunities to participate and interact with the sport they love.
Naturally, BetMGM Online Casino NJ will attempt to create and launch casino games with NHL branding as part of the agreement. In addition, the business will provide customized VIP fan experiences.