PlayUp Gains Market Access to New Jersey

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PlayUp Gains Market Access to New Jersey

Sports betting is about to heat up in the Garden State – PlayUp, an Australian daily fantasy, and sports betting operator, now has permission to conduct business in New Jersey.

PlayUp finalized the deal with FR Park Racing, which operates Freehold Racetrack, a mainstay in New Jersey’s gambling scene.

Owned by Pennwood Racing (through a three-way partnership between Greenwood Racing, Parx Casino, and Penn National Gaming), the racetrack is known as the oldest racetrack in the United States.

Daniel Simic, Chief Executive Officer of PlayUp celebrated the venture, saying, “this is great news and another positive result for our business. We are building strong foundations of technology, systems, and partnerships which will enable us to pursue our plans for rapid growth.”

“We look forward to continuing to leverage our industry knowledge and innovative thinking to offer our clients the best possible betting experience in Australia and the US.”

Dr. Laila Mintas, CEO for PlayUp in the United States, also commented in a statement, saying “we are very excited about the partnership with two excellent brands – Parx Casino and Penn National.”

Since sports betting became legal statewide in New Jersey in 2018, the industry has steadily grown every year. At the end of 2020, gambling revenues in the Garden State had reached $482.7 million.

PlayUp has added some new faces to the team, including its new appointment of Dr. Mintas as its CEO and adding Dennis Drazin to their board of directors less than a year ago. Drazin helped drive the push for legal sports betting in the US as Monmouth Park operator Darby Development’s chief executive. In addition to the United States, the company currently operates in New Zealand, Australia, and India.

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