888 Strikes a Multistate Deal with Playtech
To support their respective strategies for expanding their US businesses, online operator 888 Holdings and the gaming technology company Playtech have expanded their current content cooperation.
Under the multistate deal, Playtech will supply the 888 Casino brand with its live casino and random number generator (RNG) games in several states, starting with 888 Casino New Jersey.
In several regulated markets around the world, 888 Casino already provides Playtech’s content; the agreement’s expansion is intended to help the company grow.
By providing more exciting and engaging games, this partnership will improve the entire playing experience for players, which is a crucial component of 888’s content and product leadership strategy. 888 is eager to embrace Playtech’s content and expand its collaborative relationship.
The enlarged agreement follows 888’s completion of its £1.95 billion purchase of William Hill’s non-US assets from Caesars earlier this month. As a result of the agreement, 888 now has William Hill and Mr. Green in addition to 888 Casino and SI Sportsbook among its brands.
Also this month, the Asian investment firm TTB Partners declared it would not make a takeover offer for Playtech. TTB stated that owing to difficult underlying market conditions, it would not proceed with the proposed transaction.
The group further stated that it remained in support of the Playtech board and executive management team, as well as its business plans and Playtech’s overall strategy. Additionally, Playtech recently finalized the $250 million sale of its financial trading division Finalto to Gopher Investments.