Hard Rock Atlantic City Casino Rolls Out Its Unity Card Program
Loyal guests of Hard Rock Hotel & Casino Atlantic City are now able to sign up for the company’s worldwide loyalty card program, having been waiting for over a year.
On January 9, Hard Rock AC will launch the Unity Reward Card Program, according to a client email that was issued on January 5. Hard Rock Atlantic City will switch from Wild Card Rewards to Unity.
Unity membership will instantly transfer to current Wild Card members. Every offer, balance, and tier point will be converted to Unity. Although it’s not necessary, visitors are invited to ask for a new player’s card.
Hard Rock’s Unity Going Live in Atlantic City
Nearly all of Hard Rock’s casino locations, including its flagship establishments in Florida and Las Vegas (The Mirage), utilize Unity. Hard Rock Bet, the company’s mobile brand among NJ online casinos and NJ sportsbooks, is also connected to the Unity program.
Users of iOS and Android may download the Unity by Hard Rock app.
Tier credits, comps, and free play earning rates will all stay the same under Unity as they were under Wild Card. The email claims that these earnings are property-specific, meaning that gamblers at Hard Rock AC get a different rate than those in Bristol, Virginia (which is set to open shortly), or Biloxi, Mississippi.
Additional Details About the Upcoming Hard Rock AC Player Reward Program
.In Atlantic City, the switch from Wild Card to Unity has gone very slowly. Early in 2023, the majority of the company’s other casinos switched to the new reward program.
Last year, a few AC Wild Card members with higher tiers were integrated into the Unity program.
With its June 2018 debut, Hard Rock has risen to the top of Atlantic City’s casino hierarchy. In terms of land-based gaming income in Atlantic City, the Boardwalk property that was once known as the Trump Taj Mahal is just slightly behind the Borgata Hotel Casino & Spa.
Check out our full guide to the Unity by Hard Rock rewards program for more details.