PlayUp to Enter New Jersey Market Through Deal With FR Park Racing
Thanks to a full operating license granted by the Division of Gaming Enforcement in New Jersey, Australian-based fantasy and sports operator PlayUp will be able to attract customers in the Garden State.
The New Jersey entry will mark the second US license for the organization after it recently acquired a license to operate in Colorado.
PlayUp Casino gained entry to New Jersey through a deal with FR Park Racing, which is the oldest half-mile harness racetrack in the country, established back in 1853.
FR Park is currently affiliated with Parx to offer online sports betting, with Parx’s senior VP of interactive gaming and sports commenting, “Parx Casino is happy to partner with PlayUp in New Jersey as they debut their international expertise of online sports betting in the United States.”
PlayUp, which has over 300,000 users in Australia, will be looking to launch new gambling products in both the United States in the future.